--- title: "Sharing Expertise: How an AV Partner Can Help Grow Your Business" description: Do customers need solutions that you don’t offer? Add additional value to your customers and grow your business offerings through an AV partnership. image: https://blog.profound-tech.com/hubfs/businesspeople-having-discussion-office-1.jpg --- [![profound-blog](https://blog.profound-tech.com/hubfs/profound-blog.png) ![profound-blog](https://blog.profound-tech.com/hubfs/profound-blog.png)](https://blog.profound-tech.com/) [Subscribe](https://blog.profound-tech.com/av-partner#subscribeTo) [877.208.7308](tel:8772087308) [Back To Main Site Back to Profound Website](https://profound-tech.com/) [Back to Blog List](https://blog.profound-tech.com/) [Modern Workplace](https://blog.profound-tech.com/tag/modern-workplace) | [Agent Partners](https://blog.profound-tech.com/tag/agent-partners) # Sharing Expertise: How an AV Partner Can Help Grow Your Business ##### Darla Zang | September 13, 2021 3 minute read When customers need solutions that you don’t offer, what comes next? Learn how an AV partnership can help you add additional value to your customers and grow your business offerings. ## ![businesspeople-having-discussion-office-1](https://blog.profound-tech.com/hs-fs/hubfs/businesspeople-having-discussion-office-1.jpg?width=1200&name=businesspeople-having-discussion-office-1.jpg) ## The Ideal Audio Visual Partner Collaboration between industries has expanded the realm of partnerships and selling through the channel. Companies can come together to merge solutions and provide the best value for their customers. What kind of AV Partner is needed to enhance the business offerings of companies from a variety of industries? Typically, an AV Integration Company stands out as a partner when they offer niche technology solutions that your business doesn’t. Popular partnerships occur between IT and AV companies because they service similar clientele, yet the AV firm has experience in high-quality equipment integration and certification in control and video conferencing systems. Telecom and consulting agencies may require a partner as someone to recommend to their searching customers. Other industries like workplace design and architecture could use an AV partner to help finish their customer’s office construction projects with the right collaboration room setup.    A trusted audio visual partner will prove to your organization that they are capable of taking care of your customers by providing reliable and simple to use technology products and service within your customers’ timeline and budget.   ## What's in It for Me? How do you know if an AV Partner makes sense for your specific organization? What are the benefits to you? Take a look at these five reasons why an audio visual partner can bring value to your customers and your business. ### 1. Add to Your Business Offerings With an AV Partner, you can now access technology solutions that were previously outside your wheelhouse. From meeting room systems to video walls to even home automation, you can add equipment and services to your value proposition through your partner. These additional services have helped IT companies and others win more projects and expand their list of solutions for their customers.   ### 2. Differentiate from Your Competitors  Not every company in your industry can offer collaboration solutions, yet it is one of the fastest growing technology growth trends. Offer meeting room integration with top video conferencing platforms like Zoom and Teams, and close deals with your additional services that your competitors cannot.   ### 3. Benefit from Project Commissions When you bring in a project to your AV Partner, they will want to thank you and keep you included in the project’s wins. Commissions and processes may vary by AV integrator, but discuss with your partner what percentage of the job goes to you and/or your company. AV Partnerships are there to provide financial growth to your organization alongside collaboration solutions.   ### 4. Networking and Referrals  Partnerships are not just about the shared wins, even if that aspect alone is favorable. A trusted AV partner should also include professional relationships that are appreciated and enjoyable as you conduct business. Grow your network of like-minded business partners and contacts through events, connections, and referrals from your AV partner. You never know who might become a new customer or valuable introduction from your partner’s book of business.   ### 5. Tips and Training in the AV Industry  If you are ready and excited to sell new AV solutions to your customers through a partner, you prefer not to be left in the dark. An involved AV partner will provide resources and industry knowledge to empower you to sell their services. From marketing materials to webinars to newsletters to sales demonstrations, you can receive the product information and training needed to recommend these collaboration solutions to your customers.    ## Profound Technologies' Agent Partnership Program  At Profound Technologies, we have an established and successful Agent Partnership Program with IT companies and other industries who are interested in the benefits of an AV Partner. Together, we provide meeting room solutions, [Zoom](https://info.profound-tech.com/gold-certified-zoom-partner) and [Teams](https://info.profound-tech.com/microsoft-teams-partner) expertise, and managed services to our shared customers. Profound can be involved in the project from design and programming to engineering and project management and to installation and support. Around 40% of our new customers come in through Agent Partners each year.    Other benefits we offer through our Agent Partnership Program are… - Partner commission on closed projects - Promotions, deals, and incentives for bringing in opportunities and referrals - Monthly newsletter to keep you updated on Profound and the industry - New connection to other professionals in your sphere of business - Priority response to needs and opportunities - Exclusive access to inside scoops of our products and services - A reliable Account Executive as your point of contact for training and projects | If you think you might be a good fit for our Agent Partnership Program and could benefit from working with us on your projects, please give us a call at [877-842-9762](tel:4842184100), and we will be happy to set up an introductory call for you and our team. | ![AdobeStock_101624016](https://blog.profound-tech.com/hs-fs/hubfs/AdobeStock_101624016.jpeg?width=367&name=AdobeStock_101624016.jpeg) | | --- | --- |     #### Share on Social Media #### Related Articles [![A Day in the Life of the Customer](https://blog.profound-tech.com/hubfs/austin-distel-wawEfYdpkag-unsplash.jpg)](https://blog.profound-tech.com/profound-customer) ##### A Day in the Life of the Customer ###### Darla Zang | March 21, 2023 2 minute read Are you curious about the process of becoming a Profound customer? Here are steps our clients take when working with us and our easy-to-use technology. [Collaboration Rooms](https://blog.profound-tech.com/tag/collaboration-rooms) | [Modern Workplace](https://blog.profound-tech.com/tag/modern-workplace) [READ MORE](https://blog.profound-tech.com/profound-customer) [Collaboration Rooms](https://blog.profound-tech.com/tag/collaboration-rooms) | [Modern Workplace](https://blog.profound-tech.com/tag/modern-workplace) [![Bridging the Gap with Microsoft Teams](https://blog.profound-tech.com/hubfs/RWDABe.jpg)](https://blog.profound-tech.com/microsoft-teams) ##### Bridging the Gap with Microsoft Teams ###### Darla Zang | November 21, 2022 2 minute read When streamlining meetings between remote workers and in-office employees, see what Microsoft Teams has to offer in the conference room. [Video Conferencing](https://blog.profound-tech.com/tag/video-conferencing) | [Modern Workplace](https://blog.profound-tech.com/tag/modern-workplace) | [Microsoft Teams](https://blog.profound-tech.com/tag/microsoft-teams) [READ MORE](https://blog.profound-tech.com/microsoft-teams) [Video Conferencing](https://blog.profound-tech.com/tag/video-conferencing) | [Modern Workplace](https://blog.profound-tech.com/tag/modern-workplace) | [Microsoft Teams](https://blog.profound-tech.com/tag/microsoft-teams) ### Subscribe To get the latest on all things Profound delivered directly to your inbox. [Linkedin](https://www.linkedin.com/company/profound-technologies/) . [Facebook](https://www.facebook.com/profoundsimple/) . [X](https://x.com/profoundsimple) . [Instagram](https://www.instagram.com/profoundsimple/) . [YouTube](https://www.youtube.com/@profoundsimple) [Privacy Policy](https://profound-tech.com/privacy-policy) . [Terms](https://profound-tech.com/static/docs/terms.pdf) . [Customer Responsibilities](https://profound-tech.com/static/docs/customer-responsibilities.pdf) ![blog-footer-logo](https://blog.profound-tech.com/hs-fs/hubfs/blog-footer-logo.png?width=150&height=112&name=blog-footer-logo.png) ##### West Coast 10600 Shoemaker Ave, Unit C Santa Fe Springs CA 90670 [(877) 983-2477](tel:8779832477)[tel:8777231535](tel:8777231535) ##### East Coast 125 Little Conestoga Road Chester Springs PA 19425 [(877) 983-2477](tel:8779832477) ![new-badge](https://blog.profound-tech.com/hs-fs/hubfs/new-badge.png?width=216&height=47&name=new-badge.png) ## Contact --- Subscribe to get the latest from Profound Technologies [Blog](https://blog.profound-tech.com/) [Product Review](https://profound-tech.com/product-reviews) [Services](https://profound-tech.com/services-hub) [Design Hub](https://profound-tech.com/design-hub) [About Us](https://profound-tech.com/about-us) [Contact Us](https://profound-tech.com/contact-us) [Career](https://profoundtech.freshteam.com/jobs) Please read our policy for Notice of collection Your Privacy Choices ## Privacy Policy Latest update: May 25, 2018 The Privacy Policy of [www.profound-tech.com](https://www.profound-tech.com/) This Application collects some Personal Data from its Users. Owner and Data Controller Profound Technologies 256 Eagleview Blvd, #314 Exton PA 19341 Owner contact email: [info@profound-tech.com](mailto:info@profound-tech.com) **Types of Data collected** Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Cookies; Usage Data. Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available. Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner. **Mode and place of processing the Data** **Methods of processing** The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time. **Legal basis of processing** The Owner may process Personal Data relating to Users if one of the following applies: - Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law; - provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; - processing is necessary for compliance with a legal obligation to which the Owner is subject; - processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner; - processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. **Place** The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data. Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section. **Retention time** Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore: - Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed. - Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. **The purposes of processing** The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Advertising, Interaction with external social networks and platforms and Remarketing and behavioral targeting. Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document. **Detailed information on the processing of Personal Data** Personal Data is collected for the following purposes and using the following services: **Advertising** This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Application, possibly based on User interests.This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the **[Network Advertising Initiative opt-out p](https://optout.networkadvertising.org/?c=1)**age. **Google AdSense (Google Inc.)** Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered.Users may decide to disable all the Doubleclick Cookies by clicking on: **[google.com/settings/ads/onweb/optout](https://policies.google.com/privacy?hl=en)**. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://policies.google.com/technologies/ads)** – **[Opt Out](https://policies.google.com/technologies/ads)**. **Analytics** The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior. **Google Analytics (Google Inc.)** Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://policies.google.com/privacy?hl=en)** – **[Opt Out](https://tools.google.com/dlpage/gaoptout?hl=en)**. **Google Analytics with anonymized IP (Google Inc.)** Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.Google may use the Data collected to contextualize and personalize the ads of its own advertising network.This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://www.google.com/intl/en/policies/privacy/)** – **[Opt Out](https://tools.google.com/dlpage/gaoptout?hl=en)**. **Interaction with external social networks and platforms** This type of service allows interaction with social networks or other external platforms directly from the pages of this Application.The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.It is recommended to log out from the respective services in order to make sure that the processed data on this Application isn’t being connected back to the User’s profile. **Google+ +1 button and social widgets (Google Inc.)** The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://policies.google.com/privacy?hl=policies)**. **LinkedIn button and social widgets (LinkedIn Corporation)** The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://www.linkedin.com/legal/privacy-policy)**. **Pinterest “Pin it” button and social widgets (Pinterest)** The Pinterest “Pin it” button and social widgets are services allowing interaction with the Pinterest platform provided by Pinterest Inc. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://newsroom.pinterest.com/company/?utm_source=redirect_aboutsite&utm_medium=organic-pinterest)**. **Twitter Tweet button and social widgets (Twitter, Inc.)** The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://x.com/en/privacy)**. **Facebook Like button and social widgets (Facebook, Inc.)** The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc. Personal Data collected: Cookies; Usage Data. Place of processing: US – **[Privacy Policy](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0)**. **Remarketing and behavioral targeting** This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the **[Network Advertising Initiative opt-out page](https://optout.networkadvertising.org/?c=1)**. **AdRoll (AdRoll, Inc.)** AdRoll is an advertising service provided by AdRoll, Inc. Personal Data collected: Cookies; Usage Data. Place of processing: US – [**Privacy Policy**](https://www.nextroll.com/privacy) – **[Opt Out](https://info.evidon.com/pub_info/573?v=1&nt=1&nw=false)**. **Google Ads Remarketing (Google Inc.)** Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie. Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings. Personal Data collected: Cookies; Usage Data. Place of processing: US – [**Privacy Policy**](https://policies.google.com/privacy?hl=en) – **[Opt Out](https://policies.google.com/privacy?hl=en)**. Privacy Shield participant. **The rights of Users** Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following: - Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. - Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below. - Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. - Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. - Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. - Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner. - Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof. - Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.   **Details about the right to object to processing** Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. **How to exercise these rights** Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month. **Additional information about Data collection and processing** **Legal action** The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities. **Additional information about User's Personal Data** In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request. **System logs and maintenance** For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose. **Information not contained in this policy** More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document. **How “Do Not Track” requests are handled** This Application does not support “Do Not Track” requests.To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies. **Changes to this privacy policy** The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required. **Definitions and legal references** **Personal Data (or Data)** Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person. **Usage Data** Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment. **User** The individual using this Application who, unless otherwise specified, coincides with the Data Subject. **Data Subject** The natural person to whom the Personal Data refers. **Data Processor (or Data Supervisor)** The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy. **Data Controller (or Owner)** The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application. **This Application** The means by which the Personal Data of the User is collected and processed. **Service** The service provided by this Application as described in the relative terms (if available) and on this site/application. **European Union (or EU)** Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area. **Cookies** Small piece of data stored in the User's device. **Legal information** This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy policy relates solely to this Application, if not stated otherwise within this document. ## Your Privacy Choices Latest update: May 25, 2018 In this panel you can express some preferences related to the processing of your personal information. You may review and change expressed choices at any time by resurfacing this panel via the provided link.